Or, to be more accurate, Playing in the Lack of Traffic.
Getting a website seen is a long, arduous job. Firstly, the pit-falls of SEO (Search Engine Optimisation). Are my meta-tags appropriate? Do I have enough keywords in my Content? Or too many? What are people actually searching for? Is it worth paying a professional SEO company to optimize the site?
Getting other websites to link to me should bring a few page-hits. But are those sites going to see me as competition? Or irrelevant to their visitors? How much should I be spamming other webmasters requesting reciprocal links? Do I want my site to be crammed full of links to other people?
The old adage “build it, and they will come” seems like a slow process, and relies upon people knowing that I have built it.
Freebies, cut-price deals, unique products, competitions and other such offers only work if people know they are there. I can’t just walk into the middle of “the internet” and shout about my wares:
“Roll Up! Roll Up! New, interesting art and craft from UKs best designers and Artists! You, madam! You look like someone who appreciates Art! have you seen Dark Flight’s latest designs? Sir, I bet you have a birthday or anniversary approaching! Can I tempt you with something from Melissa Lawrence? Ladies, I just know that you will love Cloud Line’s new Caterpillar Hugs!”.
But there is no “passing traffic” that just happens to wander past a website. No busy street to set up my stall on. The equivalents are places like eBay and Etsy, where an overcrowded market competes ruthlessly for attention, and it becomes very difficult to be heard.
I feel caught in a Catch 22 situation, starved of traffic as I am not yet well-known enough for anyone (Search Engines, other websites, word-of-mouth recommendations) to send visitors my way, and without that traffic, I will struggle to become well-known. It only needs a small breakthrough to start the snowball rolling, but I am struggling to reach that point.
So, another weekend of looking for ways to publicise The Crystal Wizard. Ho Hum.
As always, constructive advice always appreciated.